As talks of a national branding campaign grew over the past few years, #teamymc gathered with fellow credit union executives after some conference sessions in New Orleans for a little creative brainstorming over drinks. Long before the national campaign was unveiled, we started imagining what this national campaign might look like. Initial suggestions were shot down with responses that included:
“Nah, too vanilla.”
“Whoa! Not appropriate!”
“We’re in New Orleans. Why not tap into a special kind of crazy—the kind that’s mixed with the legendary artistic talent this city is known for?” So, that’s just what we did. What began as a fun-loving concept starring New Orleans entertainment sensation and queen of viral videos, Valerie Sassyfras, quickly turned into a re-write of her hit song “Girls Night Out,” which has recently been featured on Ellen, MTV, and YouTube.